Market Research

,

FALL 2019 - ImagiLabs

,
 
 

ABOUT THE CLIENT

The aim of imagiLabs is to inspire the next generation of female technologists and increase the proportion of women studying and working in the STEM fields. The idea: accessories with embedded LED lights that can be programmed to display any text, design and color.

OUR IMPACT

  • Conducting market research to understand the spending behavior of European and North American teenage girls between the ages of 11 and 16

  • Recommending a pricing strategy for imagiLabs. Priority markets are: USA and Western Europe (especially UK and Sweden)

OUR CONSULTANTS

SPRING 2019 - Connme

 
 

ABOUT THE CLIENT

Connme’s mission is to connect travellers to like-minded locals on a global scale, so that our users instantly become part of local communities worldwide and can pair the excitement of exploring foreign gems with the quality of spending time with people like their best friends.

OUR IMPACT

  • Conducting industry-wide benchmarking to identify best practices and pain points in the market

  • Developing an effective business model and relevant value proposition for connme.io with the goal of achieving break even as early as possible

  • Creating 5-year financial project for the recommended business model

OUR CONSULTANTS

, ,

SPRING 2019 - GECO

, ,
 
 

ABOUT THE CLIENT

GECO strives to become a leader in electric vehicle (EV) charging infrastructure powered by renewable energy to support large-scale expansion of zero emission EV transport in Georgia and other countries.

OUR IMPACT

  • Conducting secondary data on EV market and charging networks growth

  • Collecting data on relevant EV-related incentives enforced by governments

  • Summarising the collected data in a Power Point deck in an informative and visual way

OUR CONSULTANTS

FALL 2018 - Talents Venture

 
 

ABOUT THE CLIENT (returning)

Talents Venture attracts the best talents from different backgrounds, offering them an ecosystem of services useful for a successful path of personal and professional growth. The main goal is to finance the best students according to the selection model that estimates expected future salary for each student.

OUR IMPACT

  • Assisting TV in collecting the relevant data on educational institutions in the UK and the US

OUR CONSULTANTS

,

FALL 2018 - Positive Energy

,
 
 

ABOUT THE CLIENT (RETURNING)

Positive Energy offers commercial buildings owners the disruptive solution to save energy and cost, while getting the same quality level via operating the buildings with BEADs' AI (Building’s Energy Analysing Device). With the help of BEAD, the buildings will have a smart energy agent that works and manages the building 24/7.

OUR IMPACT

  • Analysing the Big Data landscape

  • Providing the recommendation for BEAD on leveraging its growing big data

OUR CONSULTANTS

,

FALL 2017 - Gimme360

,
 
 

ABOUT THE CLIENT

GIMME360° is a Canadian technology company transforming the way business’ and products interact with their customer. GIMME360° enable. users to discover 3D graphics and video content through the GIMME360° app or an integration into a customer's existing app, which could be incorporated in so many aspects of people’s lives, including education, CSR practices, and more.

OUR IMPACT

  • Analysing current AR trends and business applications in the global market

  • Developing a series of short illustrative business cases based on the conducted research

OUR CONSULTANTS

,

SPRING 2016 - Positive Energy

,

ABOUT THE CLIENT (RETURNING)

Positive Energy offers a software plus beacon system that helps analyzing energy usage and recommending ways to consume energy more efficiently.

OUR IMPACT

  • Defining the business strategy of Positive Energy in Germany

  • Outlining a business model to offer highest value to clients by doing market research and benchmarking against other players in the field

  • Developing an action plan for Positive Energy outlining the most promising regions to conduct business

OUR CONSULTANTS

FALL 2017 - Healing a Child's Heart

 
 

ABOUT THE CLIENT

Healing a Child’s Heart is a non-profit organization that aims to provide free surgery to indigent children in the Middle East that are born with a congenital heart disease. Often victims of devastating wars, these children find themselves living in poverty, away from their families and home country, and in desperate need of heart surgery.

OUR IMPACT

  • Evaluating the ROI and potential reach of Marketing activities to acquire donations across different channels (online campaigns, etc.) and highlighting possible improvements

  • Elaborating on the size of donor target groups (B2B, banks, etc.) and their stake in donations to identify ideal groups to target

OUR CONSULTANTS

 
,

FALL 2015 - Collective Energy

,

ABOUT THE CLIENT

Collective Energy aims at creating a better understanding for renewable energies and fostering a movement towards energy-self-sufficiency through empowering as many people as possible to participate in the transition of energy consumption.

OUR IMPACT

  • Defining core target groups and developing financing solutions

  • Outlining an efficient Marketing plan for Collective Energy

OUR CONSULTANTS

FALL 2015 - Fundación Moderna

ABOUT THE CLIENT

Fundación Moderna is working on the new Economic Development Model for the Spanish region of Navarra, a strategic plan that promotes change towards a knowledge-based economy, specialized in the areas of health economics, green economics and talent economics.

OUR IMPACT

  • Establishing a solid best and worst practice guide outlining critical aspects for success of establishing industrial clusters

  • Outlining a comprehensive action plan specifically tailored to the region of Navarra

OUR CONSULTANTS