Pricing Strategy

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FALL 2019 - ImagiLabs

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ABOUT THE CLIENT

The aim of imagiLabs is to inspire the next generation of female technologists and increase the proportion of women studying and working in the STEM fields. The idea: accessories with embedded LED lights that can be programmed to display any text, design and color.

OUR IMPACT

  • Conducting market research to understand the spending behavior of European and North American teenage girls between the ages of 11 and 16

  • Recommending a pricing strategy for imagiLabs. Priority markets are: USA and Western Europe (especially UK and Sweden)

OUR CONSULTANTS

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SPRING 2018 - Lendflo

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ABOUT THE CLIENT

Lendflo’s ultimate vision is to create a fluid system, in which SMEs with high cash flow provide financing to SMEs with low cash flow, thus creating a win-win situation and a more efficient use of working capital in any given economy.

OUR IMPACT

  • Developing a pricing strategy for Lendflo's invoice financing proposition for the UK market

  • Designing a marketing strategy that allows to capture the specified market share in the most profitable way

OUR CONSULTANTS

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FALL 2017 - Global Farmers Market

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ABOUT THE CLIENT

The Global Farmers Market’s (GFM) story dates to 2013, when Jonathan, the Swiss founder, was visiting local villages of the Lago District in Northern Mozambique. After some experimenting, Jonathan concluded that drying the mangoes and selling them as healthy snacks in Europe was the best way to bridge the gap between the local communities and the potential market.

OUR IMPACT

  • Recommending an effective pricing strategy for the new markets

  • Identifying potential partners within the new markets

OUR CONSULTANTS

FALL 2015 - Retrobrain

ABOUT THE CLIENT

RetroBrain R&D is researching and developing novel serious gaming approaches to solve challenges in medical care and therapy. Focusing on the elderly, rehabilitation of the brain and particularly on people suffering from Alzheimer's disease, RetroBrain R&D combines scientifically proven methods with Microsoft Kinect v2 to improve mental and physical health through innovative and fun-to-play video games.

OUR IMPACT

  • Defining the distribution and pricing strategy for RetroBrain R&D’s games and complimentary services in Germany and the DACH region by doing market research and benchmarking against other players in the health industry.

  • Developing an internationalization plan for RetroBrain R&D

OUR CONSULTANTS