ABOUT THE CLIENT
The aim of imagiLabs is to inspire the next generation of female technologists and increase the proportion of women studying and working in the STEM fields. The idea: accessories with embedded LED lights that can be programmed to display any text, design and color.
OUR IMPACT
Conducting market research to understand the spending behavior of European and North American teenage girls between the ages of 11 and 16
Recommending a pricing strategy for imagiLabs. Priority markets are: USA and Western Europe (especially UK and Sweden)
OUR CONSULTANTS
