ABOUT THE CLIENT
Percurso das Memórias or Route of Memories is a community development association whose mission is to contribute to the economic and socio-cultural development of local communities. It does so through community tourism, aiming at preserving and disseminating their social-cultural identity.
OUR IMPACT
Defining which should be the target group(s) for the organization’s tours and design a strategy to reach them
Developing the Marketing and Communications strategy and respective plan for selling Community Tours
Defining the concept for an optimized web presence (Website, Facebook and any other) in order to increase the number of guided tours sold