ABOUT THE CLIENT (RETURNING)
The aim of imagiLabs is to inspire the next generation of female technologists and increase the proportion of women studying and working in the STEM fields. Itstarted off as a research project where the team co-created ideas with young girls and where they learnt that self-expression is extremely important to teenagers, as well as their cell phones.
OUR IMPACT
Conducting primary research to identify currently well-functioning partnerships within the IT space
Identifying their value proposition and potential partners