Marketing Strategy

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FALL 2022 - Lignovations

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ABOUT THE CLIENT (RETURNING)

Lignovations’ Colloidal Lignin Particles enable many industries to increase the sustainability of their products, thereby accelerating the transition to a sustainable society and creating a healthier future for our planet and its inhabitants. The team has developed a patented process to manufacture ‘Colloidal Lignin Particles’ (CLP) from biomass lignin to replace harmful ingredients in consumer products.

OUR IMPACT

  • Researching and gaining industry knowledge to understand the French market for skin care and sun care products

  • Creating a personalized recommendations based on benchmarking and propose a marketing and communications strategy with action plan and go to market strategy including recommendations on partnerships, identified distributor(s)

OUR CONSULTANTS

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SPRING 2022 - Soxund

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ABOUT THE CLIENT

Soxund is an Austrian Start Up founded by two sports teachers. Our mission is to encourage people to live a healthy life. We want to achieve that by selling sustainable sportswear, especially sport socks made of recycled plastic.

OUR IMPACT

  • Conducting in-depth competitive mapping of the sportwear accessories players in the Austrian and German market

  • Delivering clear recommendations on online marketing and social media strategy, including a strategic action plan

OUR CONSULTANTS

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SPRING 2020 - GOGI

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ABOUT THE CLIENT

GOGI is a positive cultural movement created by prisoners for other prisoners that serves as an alternative to the violence and crime rampant in U.S. prisons. Offered in cost-effective programming in formats such as in- cell self-study courses, or correspondence courses, GOGI programming supports the positive decision-making of the U.S. prison population and better prepares them for success upon their release.

OUR IMPACT

  • Develop a marketing and communication strategy to increase the reach of their correspondence offering within US

  • Scaning and analysing the current online educational programmes that are available to prisoners in US

OUR CONSULTANTS