ABOUT THE CLIENT
Umeedein is a non-profit organization, which works for cancer awareness and facilitates treatment measures to the patients. It organises various awareness programs in rural and urban areas aiming at a cancer-educated society and enable them to fight cancer thereby.
OUR IMPACT
Developing a Go-to-Market digital engagement strategy for Umeedein to create an end-to-end Cancer care Ecosystem in India
Creating a new break-through model which needs to be suitable to the cancer education market by increasing Willingness to Use (WTU), which can be transferred to Willingness to Pay (WTP)