Go-To-Market Strategy

SPRING 2020 - Umeedein

 
 

ABOUT THE CLIENT

Umeedein is a non-profit organization, which works for cancer awareness and facilitates treatment measures to the patients. It organises various awareness programs in rural and urban areas aiming at a cancer-educated society and enable them to fight cancer thereby.

OUR IMPACT

  • Developing a Go-to-Market digital engagement strategy for Umeedein to create an end-to-end Cancer care Ecosystem in India

  • Creating a new break-through model which needs to be suitable to the cancer education market by increasing Willingness to Use (WTU), which can be transferred to Willingness to Pay (WTP)

OUR CONSULTANTS