Competitive Analysis

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FALL 2021 - PONS

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ABOUT THE CLIENT (returning)

PONS is a comprehensive AI software for ultrasound imaging and patient monitoring that physicians can use to get more data and make better treatment decisions. PONS is software that is integrated into a mobile ultrasound system.

OUR IMPACT

  • Researching competitors and evaluate them from insurance perspective

  • Identifying potential insurance providers which supports remote medical imaging and diagnostic activity

  • Conducting market research on how private insurance companies and public insurance system works

  • Creating recommendations and plan on the next steps with engaging potential insurance providers

OUR CONSULTANTS

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FALL 2021 - Talents Venture

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ABOUT THE CLIENT (returning)

Pier Giorgio Bianchi, and Paolo Alberico Laddomada founded Talents Venture (TV). They wanted their start-up to offer innovative service that allows tying the cost of education to student's future income, similarly to what has already been available in North America for decades.

OUR IMPACT

  • Conduct qualitative interviews with relevant representative(s)

  • Analyzing the interviews and create Client profile(s) using Design Thinking

  • Conducting research on similar organizations as Talents Venture to identify best practices from their service offering

  • Creating recommendations for services as products, communication package options and pricing with the help of Decision-Making theories

OUR CONSULTANTS

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FALL 2021 - REBO

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ABOUT THE CLIENT (returning)

REBO is the first product from the Re-company, and is a REinvented BOttle. It is the first bottle that cleans the planet as you drink. Thanks to a smart cap they are able to measure the water intake (and plastic saving) of the user, send it to the REBO app, convert it through blockchain into a green credit, and use the proceedings to fund the collection of bottles littering the environment.

OUR IMPACT

  • Conducting in-depth competitive mapping of the players in this space in the EU and US

  • Reviewing and comparig their revenue model

  • Providing overview of their commercial offering proposes any element in the “receiving end”

  • Researching the regulatory context in which the machines are being launched

OUR CONSULTANTS