ABOUT THE CLIENT
GOGI is a positive cultural movement created by prisoners for other prisoners that serves as an alternative to the violence and crime rampant in U.S. prisons. GOGI is looking at developing a for-profit Community Coach training for a wider audience, which would later enable the organization to provide subsidized training to prisoners.
OUR IMPACT
Conducting market research to understand who the target market would be for a Community Coach training program in the US and Canada
Recommending a branding and marketing strategy for GOGI